The design tweak, estimated to have cost Tropicana $35 million, had a seismic shift on the juice industry. Not only did ...

The packaging sent visual cues of breakfast and fresh orange juice, said Peter Clarke, the founder of Product Ventures, a packaging design firm. The new one misses that.

The old design (left) versus the new. Amazon / Tropicana. Nov. 19, 2024, 3:08 PM EST. By Joseph Lamour. A major change to a brand’s packaging has customers asking if the juice is worth the squeeze.

In round two of the juice packaging cage match that started late last year with the Tropicana fiasco, Minute Maid unveils a new look that hews to its heritage. BY Linda Tischler 3 minute read ...

A major change to a brand’s packaging has customers asking if the juice is worth the squeeze. Tropicana has dropped its signature orange juice carafe design: the clear, plastic, rounded ...

Consumers aren’t buying it; now they’re accusing Tropicana of shrinkflation, charging more for less, according to Today.. Peter Clarke, the founder of packaging design firm Product Ventures ...

A trend-setting juice "Liqui Fruit has a rich legacy of flavour innovation and packaging formats – it's our responsibility to continue communicating in more meaningful and relevant ways to the ...

Rhodes Quality has unveiled a new look for its 100% fruit juice range. The brand's 100% fruit juice now comes in a sleek, slim pack that is both convenient and visually attractive ...

It came to this finding after surveying nearly 850 adult consumers on their ideal orange juice packaging, with the average coming out to a 12-ounce bottle priced at $1.10, packaged in glass ...

A hand-drawn lowrider features on the packaging of Snoop Dogg and Dr Dre's premixed drinks brand, envisioned by designer Ini Archibong to "encapsulate the spirit" of 1990s West Coast hip hop. The ...

The packaging sent visual cues of breakfast and fresh orange juice, said Peter Clarke, the founder of Product Ventures, a packaging design firm. The new one misses that.

This time around, orange juice drinkers are wary of shrinkflation, or product sizes reducing while prices stay the same.Indeed, while Tropicana has set the price of its new bottles at $3.99, about ...