Jerry West, "The Logo," died ... to West's photo "because it was nice and vertical, and it had him leaning and dribbling...had a little motion to it." "I presented it to the NBA, and they approved ...

(AP) — West Virginia celebrated the life of NBA great Jerry West, the school's all-time leading scorer ... as a consultant for the seven years prior to his death. Fans posed for photos next to a ...

Jerry West, the freakin' logo of the league ... He was one of the only living members of the 50 greatest players in NBA history not to come to Cleveland for the celebration during All-Star ...

Jerry West rivalry was the real deal and was also quite ... Jerry was the Logo as he became the man behind the NBA’s branding early on presenting himself as a true two-way menace.