Jaguar Finally Reveals Its All-Electric Type 00 After a Contentious Rebrand
Bypassing 90 years of heritage and unashamedly looking unlike anything else on the road, the brand's radical relaunch EV could be as polarizing as the ad campaign that preceded it.
Jaguar reveals 'Type 00' concept car, first under controversial new brand identity
Automakers routinely use concept vehicles to gauge customer interest in designs or show the future directions of vehicles or brands.
Jaguar Type 00 Concept Embodies Luxury Brand’s New Shift
Jaguar ’s bold rebranding is a radical shift for the British luxury automaker, with the polarizing “Copy Nothing” campaign launched a week ago looking more like an ad for Chanel, Louis Vuitton or Prada.
Jaguar Type 00: The controversial pink car is more in step with the brand's history than detractors think
At first glance, Jaguar's new electric Type 00 concept car is surprising, shocking or perhaps even jarring to some. This is largely due to its bright pink color (it also comes in blue).
Jaguar’s Rebranding Fail? The New Type 00 Concept Car Gets Brutally Criticized
Jaguar's rebranding sparks debate, with the Type 00 Concept facing criticism while a modified pickup variant gains praise for its design.
Jaguar Unveils Electric Concept Car Amid Controversial Rebrand
Does Jaguar's "Woke" Rebrand Signal The Future Of Cars?
Jaguar's recent ad campaign, featuring bold visuals and no cars, faced backlash for perceived "woke" branding and is being compared to past rebranding controversies like Bud Light’s.
Jaguar Type 00 Reveal at Miami Design District
Introducing an unmistakable, unexpected and dramatic physical manifestation of Jaguar, as the brand continues its transformation. Type 00 (pronounced Type Zero Zero) embodies Jaguar’s creative philosophy of Exuberant Modernism following the debut of its new brand identity.
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This Jaguar Looks Like No EV We've Seen Before. I Love It
Jaguar's first EV, the I-Pace, has seen sales go from bad to worse over the past few years and the company announced in ...
To Build Electric Cars, Jaguar Land Rover Had to Redesign the Factory
At Jaguar Land Rover’s historic Halewood factory in Merseyside, England, state-of-the art assembly robots are now building ...
Jaguar’s Electric Comeback Is Big And Bold. But Time Is Running Out
The Jaguar Type 00 Concept is a $120,000 bold bet on EV power, but this brand is already on its ninth life. Can it pull off ...
Hate the new electric Jaguar? Then buy one of the current ones
You can’t have missed it. Jaguar’s new look has got tongues wagging not just in Britain but throughout the world. Many people ...
Jaguar Design Vision Concept electric car – all you need to know
Jaguar’s transformation started with the reveal of its new brand identity featuring an all-new logo – Jaguar calls it a ...
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Jaguar's Controversial New Branding Explained
Jaguar went back to the drawing board and completely reinvented its brand, in line with its pivot to all-electric vehicles ...
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Has Contentious Jaguar Rebrand Worked? Yes, The New EV Is Stunning
The car will be based on a new all-electric platform called the Jaguar Electric Architecture ... It’s also nothing like the mid-sized family F-Pace SUV, either. We will have to wait until ...
Electrek11d
Leaked images reveal Jaguar’s new +$100,000 electric GT with a radical design
Jaguar wasn’t kidding when it said its new design theme will “showcase bold forms and exuberant proportions.” Priced at over $130,000, the new GT is expected to rival other luxury EVs like the Lucid ...
Jaguar reveals its future with polarizing Type 00
The concept comes as Jaguar has axed nearly every model in its line-up, including the F-Type sports car, XE and XF sedans, XF ...
Here’s what the Jaguar Type 00 could look like when it actually hits the road
Jaguar’s chief creative officer, Gerry McGovern, revealed the striking Jaguar Type 00 concept, saying “I don’t believe in ...