Influencer marketing and social media experts predict a resurgence of long-form content and a sharper focus on measuring the ...

The merger of Later and Mavely is aimed at helping advertisers track how sponsoring influencers leads to online sales.

“While ROAS (Return on Ad Spend) from Meta and Google paid advertising has declined, performance metrics for influencer ...

Social media influencers have redefined the marketing landscape, offering brands new ways to connect with consumers.

Consumers expect a personalized experience that resonates with their unique preferences and interests in today's digital ...

Later, an influencer and social media marketing company, acquired social commerce app Mavely for $250 million.

B2B marketing focuses on so many tactics that are constantly changing. Tempting people with your product now requires more ...

The Iowa-based grocery store chain is not new to the world of influencer-marketing, where people help promote the products ...

Later’s acquisition of Mavely signals influencer marketing upstarts will defend their turf from big agencies. The post The ...

Later, an influencer marketing and social media management firm, is acquiring social influencer app Mavely for $250 million.

The companies said the deal accelerates Later's ability to deliver "full-funnel impact and measurable ROI for marketers while ...

CMO Andrew Katz explains how a new multimillion-dollar campaign addresses the entrance of more "big guys" into the nonalcoholic category.