As 2025 progresses, influencers will likely play an even more pivotal role in the ways brands connect with their audiences.

Blue Hour Studios found that 80% of consumers aged 18 to 60 would be influenced to buy a product based on a “random piece of content” from a creator.

At first glance, SEO and influencer marketing seem to operate independently. However, a deeper look reveals a more intricate ...

Research from the Advertising Association finds trust in advertising continues to grow, driven by TV and cinema.

CubesWire, a leading ad-tech platform, drives innovation in influencer marketing with its tech-powered solutions like ...

A powerful tool if executed strategically, but should never be relied on as a primary method to achieve your brand goals.

Dennis Yu explores how creators fuel B2B success with authentic influence, actionable insights, and credibility.

Social media deinfluencing, led by figures like Diana Wiebe, challenges influencer-driven consumerism by promoting mindful ...

As the implications of a ban on the popular social media and marketing app TikTok loom, influencers and social media experts ...

Social media ads targeted at Maha Kumbh pilgrims are estimated to cost 20-40 percent higher than standard rates in non-peak ...

Michele took to Instagram on Saturday (January 11) to share a video of her herself unboxing and setting up an air purifier device which is stated as costing $629.00 online.