For motorbike giant Yamaha Motor, 2025 marks 70 years since its establishment. The new company logo was introduced by President Motofumi Shitara.

A logo gives your company an easily recognized visual symbol. By placing this image on all correspondence materials, marketing collateral, your website and emails, you give people consistent ...

One popular way to do this is by incorporating hidden messages in logos. Adding a hidden message or symbol to a brand’s logo can add layers that not only makes it more unique but also incredibly ...

While some vintage car logos are the epitome of cool, the logos covered in this list are not. These companies tried to fix what wasn't broken and paid the price. From ill-advised streamlining to would ...

New company logo was introduced by President Motofumi Shitara.

The new logo was circular, with an engraved V-shaped symbol representing the company's tried-and-true V-twin engine. The horizontal bar remained, but now the Harley-Davidson name was written in ...

The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the ...

The Kiwi bird in the logo, which is New Zealand's national symbol, commemorates Bruce's love for New Zealand, the country he was from. McLaren used this logo from 1963 to 1966. In 1967, McLaren ...

The Connecticut company’s long-lived logo is now getting a new look tailored for the future and the dramatic shift to digital communication, including the smartphone and watch.

The previous Paralympic logo incorporated the Tae-Geuk, which is a traditional Korean decorative motif. According to oriental philosophy, Tae-Geuk refers to the ultimate reality from which all things ...

Kulick: We are all on the eve of the celebration of our country’s 250th anniversary as the greatest “experiment” in history.