To say the Chicago Fire exploded into the league in 1998 as the MLS’s first expansion franchise would be an understatement.

There are so many different reasons an actor may accept a certain role — they feel a personal connection to the character, ...

West Names Jeffrey R. Epstein VP Of Strategic Comms; Jonah Keel & Michael Rizzo Promoted In Fandoms & Franchises Division ...

OpenAI's rebrand balances the technical and the emotional by updating its logo and centering a new typeface called OpenAI ...

With 80-plus ad spots divvied up among the 50-something advertisers during the game, it’s tough to make sure viewers remember ...

This year's top franchises have not only withstood economic shifts but have thrived, expanding their footprints and ...

Yum Brands reported strong fourth-quarter and full-year results, fueled by Taco Bell's value-driven menu. The fast food giant ...

Crunch Fitness today announces the opening of Crunch Portsmouth in Portsmouth, Virginia. The $5 million, 40,000-square-foot ...

The true magic of updating a heritage brand lies in the tension of navigating the past, present, and future. Updating a ...

The Connecticut company’s long-lived logo is now getting a new look tailored for the future and the dramatic shift to digital ...

Jurassic World Dominion delivered a monster of a first trailer that features more details than meet the eye. We break down ...

Indian food and grocery delivery platform Zomato said on Thursday it will rename the company to "Eternal" and unveiled a new ...