Manosh De argues that outdoor advertising (OOH media) can be seamlessly integrated into urban planning to enhance public ...

Praphul Misra discusses how Oi Media is revolutionizing advertising workflows with tools like IAQT and IBXD, which streamline ...

Given the foot traffic, supermarkets present a golden opportunity to reach a potentially massive audience at a time when they ...

When Phil Garland, the company’s president, bought Nesper in 1990, he was told Walt Nesper opened the business in 1925. But ...

The Corning City Council waived the first reading of an ordinance regulating what can be displayed on digital signs in the city.

Airlines came under intense scrutiny for suspect green claims this year, as did net zero targets, sustainability-linked loans ...

Under the proposal, a digital sign that has animated messages, off-site advertising, or personalized messages would not be allowed in non-commercial zones in Corning.

Privacy fracas, economic turmoil, and an attention-fleeting digital world—Trinity P3 founder and chief executive Darren ...

A new SI Partners' report reveals Asian advertising groups are under pressure to adapt or face acquisition—with Q3 2024 deal ...

The grocery chain added more than 10,000 in-store screens to make it easier for brands to reach its customers through digital ...

Under the proposed regulation, digital signs will only be allowed in a commercial zone. They will not be allowed to display ...

A controversial advertising tactic using humans as mobile billboards has emerged in Bengaluru, sparking debate about labor ...