What makes it different from traditional brand strategies? Let’s dive a little deeper into how Duolingo successfully turned meme culture into a marketing strategy, becoming a staple character in ...

Some fans felt the emotional rollercoaster deeply. A tweet featuring a meme of a man exclaiming: "Somehow, the owl has returned," captured the collective disbelief of Duolingo users worldwide. Others ...

Two weeks back, Duolingo’s mascot, 'Duo,’ an owl, was pronounced dead in mysterious circumstances by the online language learning app. Soon the cause of death was identified as being hit by a speeding ...