In an era dominated by digital marketing, direct mail remains a powerful and effective way to connect with customers on a ...

The most effective marketing doesn't just attract leads; it guides them through the journey, builds trust and positions ...

Sojern introduces a fully managed email marketing service, enhancing direct bookings and guest loyalty for hoteliers in the ...

In many companies, the marketing and communications teams are often seen as the "money spenders"—those folks who ask for ...

As digital marketing continues to evolve, businesses must stay ahead of the curve by understanding the latest trends and ...

Economic uncertainty pressures marketing budgets. CMOs must prove ROI while adapting to inflation, changing consumer behavior ...

Modern businesses continuously seek successful methods to establish meaningful connections with their customer base. Marketing initiatives must maintain affordability while creating compelling content ...

As businesses continue to prioritize direct-to-consumer marketing, SMS remains a key channel for driving customer loyalty and revenue growth. Klaviyo's recognition as the top SMS marketing platform ...

but while there are email and chat options for direct support, we find the lack of a phone number for direct support a significant omission on the paid plan tiers. GetResponse is a marketing ...

Creators are no longer willing to rent their audiences from Instagram, TikTok or Spotify. They want ownership — and they’re taking matters into their own hands.

New Orleans & Co. is sponsoring "Pirates! The Penzance Musical" on Broadway as it seeks to market to audiences in New York ...

In the late afternoon, I had a short chat with a colleague. I casually mentioned that I was letting ChatGPT make all my ...