The Swedish retailer H&M said it was exploring the use of artificial intelligence in producing “digital twins” of models.

The apparel chain plans to use AI images digitally created from real people to showcase its clothes in an upcoming ad ...

Head of Digital Jenn Volk explains how the retailer reimagined digital to increase brand storytelling around moments like its ...

As retailers plan for the remainder of 2025, sustainability is proving to be a major driver of growth. In 2024, eco-conscious ...

Industry leaders discussed how automation, AI, data analytics, and quick commerce are redefining retail. The focus is on ...

As the luxury slowdown and legislative changes usher in a difficult time for digital engagement, playful online content can ...

Fashion retailer H&M is to use artificial intelligence (AI) to create digital "twins" of 30 models. It says it will use the ...

Being a fashion retailer is certainly no catwalk. Evolving fast-paced consumer demands, the rise of omnichannel shopping and the related investment pressures on digital infrastructure needs and that ...

The fashion industry is undergoing a tech-driven transformation, and the New York Fashion Tech Lab (NYFTLab) continues to be at the forefront of innovation.

With H&M all set to use digital clones of models on its website, will this new technology benefit or impact the models?