Traditional trust relied heavily on local networks and personal references. Today, trust must be built and verified across ...

C Space at CES is a series of panel discussions featuring marketing, advertising and media executives who tackle topics like ...

It is a sign of the times that fashion – an industry that has long held on to glossy magazines – is going digital in a major way ... sustained investment in brand, we were able to support key ...

We now have a tonne of evidence for how effective brand-building communication works ... for brands to create a small number of hero assets and some cut-downs to run in digital and social channels. It ...

Pete Blackshaw, Nestlé global head of digital and social media ... In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with ...

Factor Communications, writes how the dynamic nature of the hotel industry has necessitated innovative approaches to crafting brand identities ...

ScottHall.com, the online resource of New York-based digital marketing expert and author Scott Hall, has released a comprehensive report outlining the key steps to building a strong brand identity.