Miami-based Media 8 is one of a growing number of indie digital shops to dabble in programmatic ad buying. Since mid-2011 the Hispanic and travel-focused agency has brought exchange-traded display ...

CTV is booming. According to new research, the proportion of advertising campaigns run via CTV is set to increase substantially over the next two years, with brands attracted to CTV’s increased levels ...

LONDON, Feb. 15, 2019 /PRNewswire/ -- 2019 is off to a strong start for the team at Absolute Digital Media. Following their exciting new rebrand, they have now been nominated for Charity Campaign ...

For The Drum’s media convergence deep dive, we’re investigating how digital media changed everything for ads. Here, Kepler’s James Coulson charts the course of this metamorphosis.

Digital marketing agency Impression has taken home the prestigious Shopping Ads Campaign of the Year award at the UK Biddable Media Awards 2020 - just a few months after the agency was crowned ...

AMC Networks brings real-time biddable programmatic to linear TV, marking a first for the industry Biddable linear buying allows advertisers to manage campaigns across media By Parker Herren .

Since advertisers now treat connected TV more like a digital performance channel, expect programmatic CTV demand to keep ramping up – including in the open exchange.. Even though programmatic still ...

Digital Envoy, a pioneer of IP intelligence and high-quality, ... other participants in the digital advertising ecosystem – to achieve superior audience targeting, which optimises campaign performance ...

Channel 4, ITV, and Sky, in collaboration with Comcast Advertising, have announced plans to launch a unified advertising marketplace. The platform, scheduled ...

Access to Campaign's in-depth features and coveted reports including additional School Reports analysis, the Annual Salary Survey, and supplementary insight from Campaign's Best Places to Work; ...

Digital-Out-of-Home will grow 7.3%, and now makes up three-quarters of all OOH revenue — forecast at $1.246 billion — while cinema will drop 2.6% for the year, to $117 million.