EssenceMediacom has been appointed by Warner Bros. Discovery (WBD) to lead the launch of the Max steaming service in Australia. The agency will be responsible for leading media strategy, planning, ...

leading to wasted spend and eroded campaign performance and advertiser confidence. (*Source: Digital Element proprietary IP Characteristics data) This innovative solution empowers CTV advertisers ...

Innovid (NYSE:CTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising across CTV, linear, and ...

She is currently a part of the biddable media team at Hearts & Science, focused on delivering data-driven campaigns across social media, display and video platforms.

Pluto TV has exploded as a top free streaming platform, offering audiences endless on-demand shows, movies, sports, and news ...

In an end-of-year blog post for Roku, Harms predicted that an estimated 20,000 new advertisers will come to streaming TV in 2025, many of which will launch their first-ever streaming TV campaigns ...

Nonprofits need to keep up with the latest tools and strategies to connect with donors, build trust and achieve their ...

For companies looking to ensure that their message guides buyers toward confident choices, orchestrating cohesive 360 ...

Central Bank Governor Dr. Nandalal Weerasinghe makes a payment via LANKAQR to a vendor at the digital payment promotion campaign held in Hambantota last week As modern technology and digital ...