TransLink will install new digital screens for advertising and service alerts through its new contractor of Pattison Outdoor ...

Display ads and search ads are both essential components of a sound digital marketing strategy. However, they both serve different purposes and are meant to complement each other – not compete.

Plans for a large digital advertising screen near a busy city centre road on Wearside have been submitted to council ...

Digital out-of-home (DOOH) advertising continues to rapidly transform the advertising landscape, melding the physical and digital realms and creating dynamic, engaging experiences.

DOOH is projected to account for 42% of total OOH revenue by 2025, according to GroupM. The global OOH advertising market is transitioning from static displays to dynamic digital screens.

Display advertising totaled $63.5 billion in 2022 (+12%) while digital video revenue totaled $47.1 billion (+19%) and digital audio revenue hit $5.9 billion (+21%), per PwC’s report for IAB.

TEL AVIV, Israel--(BUSINESS WIRE)--Similarweb Ltd. (NYSE: SMWB), a leading Digital Data and Market Intelligence company, announced the acquisition of The Search Monitor, a pioneer in ad monitoring ...