German media giant reports revenue growth to $4.23 billion for 2024, with streamer Joyn seeing 44% growth while traditional ...

Advertisers are grappling with trade-offs of AI-powered ad planning and buying tools for automating nearly every step in digital ad campaigns.

In this article, drawing from my extensive industry experience on these topics, I’ll explore how AI is revolutionizing AdTech ...

Physical, tangible brand experiences—a well-placed billboard, an unexpected direct mail piece or a cleverly designed giveaway ...

Sustained momentum for Roundel could help Target weather mounting 2025 challenges such as tariffs and a fresh consumer ...

Garett Sloane is Ad Age’s technology, digital and media reporter. He has worked in newspapers from Albany to New York City, ...

Discover how online banks keep your money safe, offer better rates, and help you save more. Ready to open an account? Learn ...

Gen Zers are not just a coveted consumer demographic—they are proving to be beneficial to brands and agencies as employees. As more Gen Zers (those born between 1997 and 2012) m ...

The tiny billboards market Band-Aids as sleep eye masks, Staples rubber bands as workout equipment and Kraft noodles as ...

Industry leaders discuss the latest initiatives to drive a company's success in today's competitive marketplace.

Toby Byrne also tells TheWrap about the launch of the company's new digital division and "encouraging trends" going into its upfront presentation to advertisers ...

As Walmart Inc. (NYSE: WMT) continues to redefine the retail landscape, its dual focus on modernizing physical stores and ...