Though the United States is not yet a cashless society, “this is picking up speed all over the world,” one economist said.
The "nonbinary" beauty influencer featured in Google's latest Christmas ad chastised women who oppose sharing a bathroom with ...
Outdoor media player QMS has picked its favourite out-of-home (OOH) work from the last year.
A strategic collaboration between ad tech leader PubMatic and in-game product placement specialist ReneVerse aims to provide ...
The deal brings together industry leaders and sets the stage for the next era of decentralized digital identity.
The grocery chain added more than 10,000 in-store screens to make it easier for brands to reach its customers through digital ...
The grocery chain linked with Grocery TV to power the screens across more than 400 locations, bolstering the grocer’s ...
Universal Music Group has entered into a strategic partnership with WPP, a publicly traded multinational advertising and ...
While digital platforms continue to capture an increasing share of ad budgets, traditional media—though facing ...
Can machine learning enabled bidding minimise the need for manual adjustments and drive better economics for advertisers and developers to create a more streamlined mobile advertising ecosystem?
A Google Shopping ad featuring a nonbinary social media influencer sparked online backlash after it was reposted to X by a ...
The digital revolution has transformed the media landscape, compelling traditional TV networks to innovate rapidly. With ...