Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of ...

The old machines featured a Dell logo with a circle around it ... For example, the new Dell Pro 13 Premium is a Copilot+ PC, ...

No more XPS, Inspiron, Latitude? Yep. Dell is eliminating its well-known PC family names across its laptop and desktop PC ...

Dell Technologies Inc. is re-branding its PCs in a manner reminiscent of Apple Inc.’s naming conventions in an effort by the ...

The company is ditching familiar names like XPS, Inspiron, and Latitude in favour of a simplified, tiered system: Dell, Dell ...

Dell announced that the XPS brand is dead, and its computers will have more straightforward names going forward.

The computer company Dell has a new brand strategy that sounds a lot like Apple. There were a few smiles at the launch.

The company announced that will adopt a simplified branding strategy, reorganising its PC lineup into three tiers: Dell, Dell ...

Dell was mocked at its own press launch for copying Apple’s iPhone naming convention for its PCs. Both laptop and desktop PCs ...