A strong typographic identity transcends the simple selection of a font – it’s a strategic design decision that influences ...

BATON ROUGE – LSU Athletics has announced the launch of The Brand, which will unify multiple units of the department to create the ultimate hub for student-athlete and team brand elevation and ...

Its new wordmark, aka the way it writes its name, now uses a seriffed font, which wouldn't look out of place atop ... will adopt a new visual identity for its products and brand. Since Sigma’s ...

As Stellantis chairman John Elkann interviews CEO candidates, deciding how many of the automaker's 14 brands have a viable future is a significant priority. The French-Italian company's sprawling ...