"We had this foundation of knowing who we are and what we stood for and what we wanted to convey that we were then able to ...

Coca-Cola, for example, is synonymous with its cursive, flowy font with a swift tail underlining the word ‘Coca’. It feels retro but not dated, cool but not cocky. It represents the essence of the ...

Scaling your brand is not just a luxury in today's dynamic business environment; it's a necessity. Brand scaling becomes your ticket to long-term growth and profitability in a world where staying ...

As men’s embrace of jewelry has grown even more enthusiastic, the best men’s jewelry brands have evolved tremendously. Once confined to simple, utilitarian pieces, the best jewelry brands for ...

Besides helping you look younger in the long run, the best men’s skincare brands can help you look (and feel) better on a day-to-day basis (i.e. softer, more resilient skin, free of dryness or oil).

Its new wordmark, aka the way it writes its name, now uses a seriffed font, which wouldn't look out of place atop ... will adopt a new visual identity for its products and brand. Since Sigma’s ...

As Stellantis chairman John Elkann interviews CEO candidates, deciding how many of the automaker's 14 brands have a viable future is a significant priority. The French-Italian company's sprawling ...

One of the key aspects of brand building is leveraging the right set of partnerships. While there are numerous options available to a brand to build its strategic marketing programs, deciding the ...

It's a dark blue oval shape with the word "Ford" written in white in a cursive font in the middle. But, according to one woman on TikTok, there's actually some debate about the way one of the ...