The cola giants are vying for a larger share of India’s booming ₹1.37 lakh crore non-alcoholic beverage market.

The long-standing rivalry between Pepsi and Coca-Cola has flared up again, this time over their latest advertising ...

We spoke to industry experts to decode, dissect, and deduce the waves this campaign has stirred in ad land—if this cheeky move signals an advertising rivalry revival or just a gimmick ...

In addition to nurturing brands in-house (with nonsparkling concepts more than half of the innovation pipeline), the company has recently bulked up its presence in categories such as coffee and sports ...

John Lennon wrote the tune "Come Together" in 1969 for Timothy Leary’s California gubernatorial campaign opposing Ronald Reagan. The campaign slogan was “Come together, join the party.” Leary’s ...

Sprite brand director Kate Schaufelberger details how last year's sales benchmarks made the shift from LTO to permanent ...

There are also significant impacts on electricity and water. AI energy demand across the globe will be greater than the ...

Facing industry headwinds, Coca-Cola has maintained its stance on diversity, equity and inclusion initiatives while ...

U2 was bogged down by internal conflict. Uncertain over their creative direction, the band struggled and risked breaking up entirely. Instead of quitting, they persevered and made another masterpiece, ...

The Coca-Cola Company is bringing Fanta Lemon to Australia via its ‘Wanta Fanta’ campaign.The announcement:Fanta Lemon is ...

The legendary founder of Bread and Puppet Theater is 90 years old and rising. In December I went to interview Peter Schumann in his home in Glover ...

With their spring training home opener just three days away, the Phillies are announcing an exciting new lineup of food, ...