The cola giants are vying for a larger share of India’s booming ₹1.37 lakh crore non-alcoholic beverage market.

Sprite brand director Kate Schaufelberger details how last year's sales benchmarks made the shift from LTO to permanent ...

We spoke to industry experts to decode, dissect, and deduce the waves this campaign has stirred in ad land—if this cheeky move signals an advertising rivalry revival or just a gimmick ...

Hope is a powerful tool leveraged by brands and political entities alike. Companies like Apple, Tesla, and Patanjali use it ...

U2 was bogged down by internal conflict. Uncertain over their creative direction, the band struggled and risked breaking up entirely. Instead of quitting, they persevered and made another masterpiece, ...

Originally a limited-time offering, Sprite Chill was the top selling Coca-Cola innovation in North America ... back its iconic “Obey Your Thirst” slogan and has run several marketing plays ...

The Coca-Cola Company is bringing Fanta Lemon to Australia via its ‘Wanta Fanta’ campaign.The announcement:Fanta Lemon is ...

Finally, the drones converged to form the fireworks pattern featured on the time limited Coca-Cola Chinese New Year packaging accompanied by the Chinese slogan “Blooming Blessings, Together ...