The cola giants are vying for a larger share of India’s booming ₹1.37 lakh crore non-alcoholic beverage market.

Sprite brand director Kate Schaufelberger details how last year's sales benchmarks made the shift from LTO to permanent ...

We spoke to industry experts to decode, dissect, and deduce the waves this campaign has stirred in ad land—if this cheeky move signals an advertising rivalry revival or just a gimmick ...

Hope is a powerful tool leveraged by brands and political entities alike. Companies like Apple, Tesla, and Patanjali use it ...

Originally a limited-time offering, Sprite Chill was the top selling Coca-Cola innovation in North America ... back its iconic “Obey Your Thirst” slogan and has run several marketing plays ...

In today’s ever-evolving marketplace, standing out isn’t just a competitive advantage—it’s a necessity. Consumers are ...

The protests were supported by demonstrations at more than 100 Greek embassies and consulates internationally, across all six ...

Cristiano Ronaldo, Thierry Henry and Ronaldo Nazario are among the 10 most iconic Nike stars to take to the pitch.

In today’s competitive landscape, protecting your brand is more important than ever. A trademark serves as a shield for your ...

Related: The Massive Antique Store in Indiana that’ll Make Your Treasure-Hunting Dreams Come True One of the most remarkable ...

I’ve seen treasure hunters in action before, but nothing prepared me for the sprawling wonderland that is Audrey’s Place ...