The Coca-Cola and PepsiCO rivalry took center stage with a full-page newspaper ad, where PepsiCo cleverly flipped the script, ...

PepsiCo has launched a witty advertising campaign called 'any time' as a direct response to Coca-Cola's 'half time' campaign ...

Gen Zers are not just a coveted consumer demographic—they are proving to be beneficial to brands and agencies as employees. As more Gen Zers (those born between 1997 and 2012) m ...

A 240,000-square-foot sales and distribution center for Coca-Cola beverages is set to be built in Lebanon County. The land in South Lebanon Township has already been acquired, according to ABARTA ...

Poppi and Olipop, watch out: Coca-Cola is entering the “better for you” soda category with a response of its own. This month, the beverage behemoth is rolling out Simply Pop, a prebiotic ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 7 hours ago By Adrianne Pasquarelli - 10 hours 34 min ago By Tim Nudd - 11 hours 53 min ago By Tom Wormald - 14 ...

That vibrant red of Coca-Cola? The calming blue of Facebook ... They created a digital sky where ideas can soar (or sometimes crash and burn spectacularly, let’s see X…). The Green Mermaid: Starbucks' ...

When James Quincey became CEO of Coca-Cola in 2017, soda had broadly been in decline over its health effects. The beverage giant was embarking on an effort to diversify its reach beyond the sugary ...

Chicago, IL – February 13, 2025 – Today, Zacks Investment Ideas feature highlights Coca-Cola KO and PepsiCo PEP. PepsiCo vs. Coca-Cola: Which Is the Better Stock? When thinking of Consumer ...