A+E’s upfront pitch includes a rebrand and sports play
The company formerly known as A+E Networks wants advertisers to stop thinking of it as a network group. Instead, the owner of ...
A+E’s upfront pitch includes a rebrand and bid for sports budgets
The company formerly known as A+E Networks wants advertisers to stop thinking of it as a network group. Instead, the owner of ...
Media Consumers Love Content, And The Trade Desk Helps Keep It Affordable
Discover how The Trade Desk leads the connected TV ad space, balancing consumer tolerance and advertiser profits. Explore ...
Image assets in Google Ads: Everything you need to know
Learn all about Google Ads' image assets for search campaigns, which helps advertisers boost CTRs and stand out with ...
19 Creative, Non-Digital Ways To Make A Lasting Brand Impression
Physical, tangible brand experiences—a well-placed billboard, an unexpected direct mail piece or a cleverly designed giveaway ...
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Lumen Research’s Donia Baddou on Attention Metrics, Measurement Challenges and the Future of Attention in Advertising
We sat down with Donia Baddou, global VP partnerships at Lumen Research, to discuss all things attention. Baddou expands on ...