But the halftime advertising landscape after the Apple commercial was not just defined by its ever-increasing budgets. Companies also borrowed stylistically from the way Apple approached the task.

Apple resumes advertising on X after pulling ads over brand safety concerns following Musk's takeover. Apple is promoting Safari’s privacy features and Apple TV+ series Severance on the platform.

Apple this month started advertising on X for the first time in more than a year. The company had stopped advertising on the social media platform in November 2023 following controversial remarks ...

Up there with the likes of Nike and McDonald's is arguably Apple, whose 'Think different' ads remain cultural touchstones and among the best print ads ever. But the brand's latest billboard ...