When designing the Scykei Logo, each iteration and the selection of every element reflected the teams deep understanding of ...

A marketing communications firm – no matter how good they are – cannot create your brand for you. It must authentically exist ...

Carmakers are signaling their move from combustion to electric vehicles with new logos that are lighter, rounder, and more ...

The minimalist logo has become the gold standard for businesses aiming to leave a lasting impression. Why? Because a clean, ...

Data centers don't usually invest in high-design logos. With a new rebrand from JKR, Centersquare is changing that trend.

The NIH pays for more biomedical research than any other public institution in the world, allocating more than 90 percent of its roughly $49 billion budget to research. Bhattacharya co-authored ...

See how we rate banking products to write unbiased product reviews. With a business checking account, you can keep your personal and professional transactions separate. We've listed our top picks ...

President-elect Trump has filled out his core cabinet positions as well as several other top spots in his administration, including Scott Bessent for treasury secretary. The Morning Joe panel ...

Julia Kagan is a financial/consumer journalist and former senior editor, personal finance, of Investopedia. Bobby L. Hickman is a longtime business and financial journalist who brings decades of ...

Registration requirements for trade names are really geared more toward making the tax collection agencies aware of your business than they are toward providing any substantial brand name protection.

(Photo: Car & Driver) Jaguar, now reinventing itself as an electric-only carmaker, has unveiled a sleek new logo alongside key elements of its revamped brand identity. The Jaguar name now features a ...

The new logo emphasized the brand's posh English pronunciation “Jag-you-are" instead of the American “Jag-wahr." The company said the new branding "seamlessly blended upper and lower case ...