Alienware Area-51 gaming laptops make a return at CES
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See ya later Inspiron and XPS: Dell has streamlined its branding down to a very Apple-like Dell, Dell Pro, and Dell Pro Max
Dell becomes the default brand, in the sense that it's designed for "play, school and work", thereby replacing the not-exactly-catchy Inspiron brand of laptops and consumer desktop computers past.
30 years later, XPS is dead. Here’s why Dell is killing its flagship brand
Dell's iconic XPS brand will be retired this year, along with many of the other Dell sub-brands. But what's replacing them?
Dell Technologies Leads AI PC Movement with New, Redesigned PC Portfolio
"The PC is the most important personal productivity device of our lifetime and it is being transformed by AI," said Michael Dell, chairman and CEO, Dell Technologies. "Dell has driven PC innovation ...
Alienware’s flagship desktop finally ditches proprietary parts
But the 2025 Alienware Area-51, an 80-liter tower just introduced at CES in Las Vegas, finally ditches the proprietary parts ...
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CES 2025: Dell Reveals Alienware 27 4K QD-OLED Gaming Monitor with 4K Resolution and 240Hz Refresh Rate
Dell has revealed its new Alienware 27 4K QD-OLED Gaming Monitor at the Consumer Electronics Show (CES) 2025, providing ...
Dell's execs say Apple doesn't own branding words like 'pro' and 'max,' so they can use them too
Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of ...
Alienware Is Bringing the Area-51 Desktop and It’s Enormous
The rejuvenated Alienware Area-51 laptop lineup includes a window to its internals. The Area-51 desktop is extra big to ...
Explaining Dell’s Massive Rebranding: Same Laptops, New Names
Dell just made a massive rebranding of its entire laptop lineup. So here's an explanation of what's new and what's going on.
Dell kills XPS, Inspiron, Precision, and Latitude brands, reworks PC offerings
Dell's 2025 laptops are now available for order, marking a significant departure from nearly three decades of tradition. The ...
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Sneak Peek! Alienware's Area-51 Laptops Return With Luminous Redesign, Top-End Parts
Alienware's most powerful classic laptop returns to our planet, this time with a whole new look and the latest silicon from ...
Alienware shows off some otherworldly tech during CES 2025
Alienware shows off some great tech during CES 2025, and that starts with a monitor. If you’re a gamer, then you’ll want a ...