But with the announcement last Thursday that Are Media – publisher of some of the nation’s well-known magazine brands ...

Union Minister Piyush Goyal on Saturday opted for the iconic television brand punchline “neighbour’s envy, owner’s pride” to describe Prime Minister Narendra Modi’s vision of India that encompasses ...

In March of 1986, the publisher of the , Robert C. Hardie, held up the first edition of the newspaper printed on the new $2.7 ...

Desktop display ads in Singapore averaged a 69.1% viewability rate, while mobile app display reached 75.1%, both trailing ...

Today, print media ads have become peppy, innovative, and interactive—thanks to easy availability and accessibility of technology ...

Libraries and local media organizations, two of America’s most trusted institutions, share a common mission: keeping ...

AI tools have strengthened traditional marketing by adding data-driven targeting and personalization.Classic channels, such ...

If you’ve ever wondered why some ads stick in your mind long after they air, while others fade instantly, you’re not alone. In the fast-moving world of TV and Connected TV (CTV) advertising, brands ...

Even in our increasingly digital world, where almost everything is measurable, it can be hard to quantify the effectiveness ...

People are clicking on fewer and fewer Google Search ads because of AI Overviews, despite Google's claims to the contrary.

A longstanding tax benefit for advertisers survived this year’s budget talks, but pressures ensure the fight isn’t over.

When creating an advertisement, it may just be easier to use image-generative artificial intelligence (AI) to retain consumer trust, according to new research from Virginia Commonwealth University ...