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Setting effective goals and KPIs for marketing in 2025 is going to require a deep understanding of emerging trends and an ...

Microsoft Ads offers unique targeting, lower costs and fewer competitors. Learn how to harness its potential for B2B, ...

Optimize your YouTube ad strategy by focusing on the right metrics to align with your marketing objectives and prove ROI.

Marketing expert Brian Lustig explains how the right public relations strategy can drive value of any company looking toward ...

The AdNews end of year Perspectives, looking back at 2024 and forward to next year.

In this complex and competitive business environment, CMOs play an indispensable role in shaping a company’s growth ...

Reflecting on 2024, OOH experienced remarkable growth with many of the trends we anticipated coming to fruition. Looking ahead ...

It might have a bad rep, but B2B marketing can be as fun as its consumer-facing counterpart, says Jonathan Izzard of Wonder.

Smaller, independent networks of creative agencies are focusing on delivering value without the burdensome overhead that ...

Award winning Sheffield based B2B creative marketing agency Objective credits its continued success to significant investment ...

Establishing ROI from AI projects can be challenging, but getting specific about metrics that matter, aligning data ...