Spaceback and Roku are providing advertisers with free 4k, dynamic ad creative for CTV directly from brands’ social media ...

A team of University of Scranton students, paired with two area advertising professionals, won an American Advertising ...

Online retailer Pet Circle has unveiled a bold rebrand and national advertising campaign, reaffirming its position as Australia’s #1 pet store. As part of its brand glow-up, developed in-house, Pet ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

If consumers don't want their TV viewing interrupted by adverts, but agencies feel like they're held hostage by traditional ...

One of the leading faces in Fresno’s marketing and advertising industry is getting a full-rebrand makeover — new name, ...

A new look for products like Twinkies and Ding Dongs is just one piece of the snack marketer’s overhaul following its ...

In a nearly two-minute video ad, Cadbury India portrays an office worker who doesn't even have a moment to savor his 5 Star ...

One advantage of joining forces? Larger ad firms may be more able to test out new technologies and strategies.

An FT investigation revealed in August how Google helped Meta in a secret marketing project targeting 13- to 17-year-olds who ...

Disney's initial efforts to limit password sharing are "working out well for us," Disney CFO Hugh Johnston said.

Omnicom is buying Interpublic Group in a stock-for-stock deal that will create the world's biggest advertising company with combined revenue of $25.6 billion last year.