Online retailer Pet Circle has unveiled a bold rebrand and national advertising campaign, reaffirming its position as Australia’s #1 pet store. As part of its brand glow-up, developed in-house, Pet ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

One of the leading faces in Fresno’s marketing and advertising industry is getting a full-rebrand makeover — new name, ...

A new look for products like Twinkies and Ding Dongs is just one piece of the snack marketer’s overhaul following its ...

In a nearly two-minute video ad, Cadbury India portrays an office worker who doesn't even have a moment to savor his 5 Star ...

One advantage of joining forces? Larger ad firms may be more able to test out new technologies and strategies.

An FT investigation revealed in August how Google helped Meta in a secret marketing project targeting 13- to 17-year-olds who ...

Omnicom is buying Interpublic Group in a stock-for-stock deal that will create the world's biggest advertising company with combined revenue of $25.6 billion last year.

Carmakers are signaling their move from combustion to electric vehicles with new logos that are lighter, rounder, and more ...

Omnicom is acquiring Interpublic in an all-stock deal that will reshape the advertising and marketing sectors, creating the ...

John Wren, CEO of Omnicom, said the combination with Interpublic creates "significant value" for shareholders of both ...

A U.S. appeals court upheld a law potentially banning TikTok, but advertisers remain unfazed, maintaining campaigns while ...