A team of University of Scranton students, paired with two area advertising professionals, won an American Advertising ...

A new look for products like Twinkies and Ding Dongs is just one piece of the snack marketer’s overhaul following its ...

Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...

UltraTech Cement has introduced an initiative, ‘UltraTech se Pucho,’ blending AI Vision, Augmented Reality, and Generative AI technologies to simplify home-building. Recognizing this challenge, ...

She snooped for her Christmas gift and found it. Her spouse is planning to return it. Dear Miss Manners: I was wondering if ...

Jaguar’s controversial rebrand last month is now infamous for the sheer scale of the opprobrium and ridicule it unleashed.

Online retailer Pet Circle has unveiled a bold rebrand and national advertising campaign, reaffirming its position as Australia’s #1 pet store. As part of its brand glow-up, developed in-house, Pet ...

Carmakers are signaling their move from combustion to electric vehicles with new logos that are lighter, rounder, and more ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

The lawsuit, filed with the Competition Tribunal, follows a multi-year investigation into Google's dominance in the digital ...

If consumers don't want their TV viewing interrupted by adverts, but agencies feel like they're held hostage by traditional ...

An FT investigation revealed in August how Google helped Meta in a secret marketing project targeting 13- to 17-year-olds who ...