By Isabel Demetz and Klaus Lauer (Reuters) -German media company ProSiebenSat.1 said on Thursday that customers' lower ...

Tech billionaire Elon Musk’s America PAC launched its first ever television ad on Wednesday following President Trump’s ...

Billionaire Elon Musk's political action committee has placed a $1 million ad buy to tout President Trump's first six weeks ...

In this article, drawing from my extensive industry experience on these topics, I’ll explore how AI is revolutionizing AdTech ...

Advertisers are grappling with trade-offs of AI-powered ad planning and buying tools for automating nearly every step in digital ad campaigns.

Garett Sloane is Ad Age’s technology, digital and media reporter. He has worked in newspapers from Albany to New York City, ...

Live” ad parody combines a few factors: mimicking the tone and format of commercials, a fitting product, and a punch line that brings the whole thing home. Some ads are for familiar products; some are ...

Sustained momentum for Roundel could help Target weather mounting 2025 challenges such as tariffs and a fresh consumer ...

The company formerly known as A+E Networks wants advertisers to stop thinking of it as a network group. Instead, the owner of ...

The tiny billboards market Band-Aids as sleep eye masks, Staples rubber bands as workout equipment and Kraft noodles as lifeboats − all for rats.

Several new brands have tested waters during the Champions Trophy, setting the stage for IPL, which begins March 22. Marketers expect ad momentum to continue in IPL as well ...

Industry leaders discuss the latest initiatives to drive a company's success in today's competitive marketplace.