A Google report on ad security, which was published on Tuesday ... The most important trend in 2023, Lennox said, was the impact of generative artificial intelligence (AI), as seen in chatbots ...

YouTube's global advertising revenue growth rate in 2023 is expected to be more than double the growth rate the video platform achieved in 2022, according to recent forecasts from WARC. The ...

An overview of WARC's latest advertising spend forecasts by medium, product sector and media owner in 100 markets worldwide. For more than 40 years, WARC has worked with partners across the media ...