In 2025, TVs will continue focusing innovation around software, which has immediate returns via ad sales compared to new ...

Spaceback and Roku are providing advertisers with free 4k, dynamic ad creative for CTV directly from brands’ social media ...

Google TV is rolling out a new ad format on its home screen, and it's got some users raising their eyebrows. This isn't exactly a surprise, as Google has been increasingly incorporating ads into the ...

Altogether, the strip of sponsored content fills the majority of the UI. The Google TV Streamer's home screen showing an ad ...

LG Ad Solutions, a specialist in Connected TV (CTV) and cross-screen advertising, has unveiled findings from its report, The ...

If your advertising strategy doesn’t include streaming TV, you’re missing out. And if you’re stuck in the mindset that TV is just for brand awareness, it’s time for a serious rethink. Streaming TV is ...

Google TV ads now show gigantic QR codes that occupy a significant portion of the screen. Scanning an ad’s QR code with your smartphone redirects you to the advertiser’s chosen website.

The platform, which is teaming with Spaceback to help brands make ads, predicts 20,000 new marketers will enter the streaming ...

Republicans spent at least $215 million on attack ads about transgender rights. The question is, did it actually move voters?

There's a lot to love about the Google TV platform, barring the constant stream of advertisements. The platform has been ...

Major OEM to leverage Magnite’s Streaming SSP and SpringServe ad server to power programmatic execution of new ad formatsNEW YORK, Dec. 10, 2024 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the largest ...