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Treatment with dupilumab is associated with weight gain in about two thirds of adults with atopic dermatitis over 3-6 months, according to a retrospective study.

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The company says personal messages will remain private, but critics warn the data used for ad targeting could still put user privacy at risk.

What does this mean for digital marketing? Gen AI can quickly customize ads for different audiences, but it remains to be seen if they'll hold humans' attention in the long-run.

The ad industry self-regulatory group Digital Advertising Alliance will consider issuing guidance regarding the use of artificial intelligence for behavioral targeting.