Personalization is one of the most critical factors in driving conversions in e-commerce. AI image generation allows brands ...

Omnicom is buying Interpublic Group in a stock-for-stock deal that will create an advertising powerhouse. The combined ...

The growing dominance of digital platforms is a signal for advertisers to adapt strategies and embrace AI to stay competitive ...

Key Takeaways Shares of eBay dropped Tuesday after Jefferies downgraded the stock to "underperform" from "hold."The firm said ...

Supported by its AI and commerce bets, the platform is expected to become the second media brand after Google to reach the ad ...

The rise of Free Ad-Supported Streaming TV (FAST) has opened a new frontier for content owners to monetise their libraries.

GroupM projects that global advertising revenue grew faster than expected this year as budgets flocked to major digital ...

For the entertainment industry, the TV business presents a mixed bag. GroupM predicts that global TV advertising (both linear and streaming) will grow just 2.4 percent on a compound basis from 2024 to ...

Social media pioneer Facebook has withstood the changing tides of digital global advertising for more than two decades. Still ...

Pure digital advertising continues to lead growth, with spending projected to increase 12.4% in 2024 and make up nearly 73% ...

The global advertising industry will surpass $1tn in revenue for the first time this year, with Google, Meta, ByteDance, Amazon and Alibaba expected to earn more than half the total in a market ...