Personalization is one of the most critical factors in driving conversions in e-commerce. AI image generation allows brands ...

Omnicom is buying Interpublic Group in a stock-for-stock deal that will create an advertising powerhouse. The combined ...

The growing dominance of digital platforms is a signal for advertisers to adapt strategies and embrace AI to stay competitive ...

Supported by its AI and commerce bets, the platform is expected to become the second media brand after Google to reach the ad ...

The rise of Free Ad-Supported Streaming TV (FAST) has opened a new frontier for content owners to monetise their libraries.

Pure digital advertising continues to lead growth, with spending projected to increase 12.4% in 2024 and make up nearly 73% ...

With advertising revenue set to top $100 billion this year, and a global advertising audience of 2.2 billion, Mark Zuckerberg ...

India's top five broadcasters saw combined revenues rise over 5% to ₹41,412 crore in FY24, driven by a 6.3% increase in ad revenue and a 4.2% uptick in subscriptions. Network18, boosted by IPL ...

If successful, Omnicom and Interpublic would become the largest advertising company in the world, with more than $25 billion ...

GroupM, WPP’s media investment group, has revealed the topline findings of its End-of-Year Global Advertising Forecast for ...

Artificial intelligence (AI) is set to play a transformative role in the advertising industry, with AI predicted to influence 94.1% ...