And that might be the best takeaway from Yahoo’s DSP renaissance: in a marketing universe brimming with buzzwords, maybe the ...

Innovid (NYSE:CTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising ...

Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and Playwire, a global technology company specializing in ad monetization for web publishers, today announced a strategic ...

Magnite (MGNI) and Playwire announced a strategic partnership to bring Playwire’s Flex Suite creative formats to programmatic buyers ...

Fifteen small-cap stocks—predominantly under the technology sector—are taking center stage this year, boasting triple- to quadruple-digit performance in their share prices, thanks to the booming ...

AdGood, a nonprofit that helps other nonprofits access streaming media, officially launched during CES in Las Vegas this week ...

As internet search, social media and YouTube increasingly divert advertising dollars from traditional media, Comcast is launching a new platform to attract ad spending to streaming services. Rolling ...

Universal Ads from Comcast’s FreeWheel aims to compete with tech giants in aggregating inventory for first-time TV marketers.

Here’s an inexhaustive list of the most notable ad tech, agency and digital content deals of 2024, with a few fun wild cards ...