And that might be the best takeaway from Yahoo’s DSP renaissance: in a marketing universe brimming with buzzwords, maybe the ...

This is a metric that very much matters at many companies, even if it shouldn’t. It has many flaws, yet remains deeply engrained in finance departments, and, by extension, procurement departments, ...

Innovid (NYSE:CTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising ...

Magnite (MGNI) and Playwire announced a strategic partnership to bring Playwire’s Flex Suite creative formats to programmatic buyers ...

Fifteen small-cap stocks—predominantly under the technology sector—are taking center stage this year, boasting triple- to quadruple-digit performance in their share prices, thanks to the booming ...

AdGood, a nonprofit that helps other nonprofits access streaming media, officially launched during CES in Las Vegas this week ...