Joel OwolabiJoel Owolabi In today’s fast-paced digital world, where attention spans are short and competition is fierce, strong visuals can make or break a marketing campaign. A compelling graphic isn ...

As the number of celebrity endorsements keep rising, in an ever-competitive ad world, the question remains: What creates impact? The celeb or the content?

The battle for consumer attention is intensifying. Find out how new behavioral economics research has shifted our attention ...

Hopeful Monsters wins creative for Club Med. We can't wait to see the envy-inducing work featuring cocktails by the pool.

Customers are paying less and less attention to traditional outbound marketing channels, in favor of more participative ...

In the age of generative artificial intelligence, human creativity matters more than ever. Indeed, most people in business ...

Is the industry divided about the Publicis WW and Leo Burnett merger in the Indian context, as it were for WT & VML or ...

A shortlist of five bids to build a fusion power plant in Nottinghamshire has been announced by the government. The prototype ...

Not all All-Star games have to be yawners. Stars hailing from the U.S., Canada, Sweden and Finland—hockey superpowers all—are sharpening their skates for the 4 Nations Face Off, a tournament where pro ...

Bhaskar Das, a former top executive at The Times Group, was a leader with few parallels. He stuck to his word, even if it was ...

Discover how the creative economy is reshaping the world, and how the AAA School of Advertising prepares students to lead in ...

Dipankar Mukherjee talks about the unbearable burden of running a brand in 2025 and how brand managers can use AI tools to ...