"Demure" is officially Dictionary.com's word of the year for 2024. TikTok star Jools Lebron is responsible for its virality ...

Popularized on TikTok by Jools Lebron and other trans creators, "demure" is now Dictionary.com's annual word of the year for ...

“Demure” went from being a simple six-letter adjective to a pop culture phenomenon in August, after a beauty influencer named ...

"Demure" is Dictionary.com's 2024 word of the year — a very mindful, very cutesy choice. The big picture: While the adjective ...

From a viral video on TikTok to Dictionary.com’s Word of the Year, “demure” has been on everyone’s minds this year, thanks to ...

"Demure" is Dictionary.com's word of the year, with all the credit for its popularity going to lifestyle and beauty influencer Jools Lebron and her catchphrase, "very demure, very mindful." ...

Dictionary.com’s 2024 Word of the Year is demure. The word took the internet by storm this summer thanks to a TikToker’s ...

Dictionary.com declared "demure" the 2024 word of the year after viral videos by TikToker Jools Lebron popularized the term.

We've all known since August that this was the year to be demure … but Dictionary.com has now made it even more official by ...

"Demure" is Dictionary.com's word of the year, with all the credit for its popularity going to lifestyle and beauty ...

The word of the year is "demure," which has been around for centuries but took on new meaning over the summer after Lebron went viral in a video showcasing how she did her makeup for work.