On Monday, Cook teased a product drop happening this week. He didn't specify the day or time, but the "air" hint all but confirms strong rumors that it will be the M4 MacBook Air. This was predicted by Bloomberg 's Mark Gurman who expected a March launch. Given that today is the first business day in March, that prediction is right on track.

We already suspected that Apple was planning to announce a new MacBook Air in March, and now we have it from the horse’s mouth. Company CEO Tim Cook took to social media to post a tease-heavy video, along with the caption “this week.

Apple CEO Tim Cook just teased the launch of a new device coming to its Air lineup this week. In a post on X, Cook posted a short video with the text, “There’s something in the air” alongside a caption saying “this week.”