Years into data-driven paywall and pricing strategies, integrating print and digital teams, investing in social media, and ...

We can — and should — work with creators. They are here to stay (and are often much more popular than news brands where ...

The Newsroom Initiative Town Hall will share some of the key learnings from 2024, look at what to expect in 2025, and examine ...

Total access to all INMA reports on just-in-time topics, trends, and case studies ...

Total access to all INMA reports on just-in-time topics, trends, and case studies ...

Jonathan Harris, senior director/product at Zuora, detailed how AI can help news companies navigate data and subscription ...

Customer Strategy in the Age of AI” and a fellow at the Harvard Business School, explains what personalisation really means ...

The report, the last of three by INMA Generative AI Initiative Lead Sonali Verma this year, highlights case studies from news ...

The playbook for generative AI in the news media business is the focus of this INMA Generative AI Initiative Webinar, featuring: Justin Kosslyn, an AI consultant who was previously Director of News ...

News media companies are expanding into potentially lucrative business-to-business (B2B) subscriptions. This report looks at ...

How generative AI can help improve newsroom operations, retain subscribers, and reach new audiences is the focus of this report. How generative AI can help improve newsroom operations, retain ...