Articles written by Aulia Masna ...

Consumer goods companies are preparing for a potential slowdown in sales as price-sensitive consumers reduce non-essential ...

After shepherding billion-dollar brands at HP, Mars, and Unilever through an era where AI threatens to make marketing more ...

After shepherding billion-dollar brands at HP, Mars, and Unilever through an era where AI threatens to make marketing more ...

Iain Jacob predicted five years ago that buying tech and data, rather than renting it, would help agency “dinosaurs” ...

Malkani might be a maverick of his craft as L&K Saatchi & Saatchi's co-CCO by day, but this multifaceted creative is a ...

The aim is to engage the public and foster conversation about Hong Kong's vibrant identity. The creators, led by TBWA Hong ...

Armed with unprecedented pocket power and digital savvy, the over-50s are redefining what it means to age. Yet businesses remain fixated on youth, overlooking a demographic that's more adventurous, ...

WARC's latest study also reveals tech giants' intensifying dominance of global ad spend and social media leading unprecedented growth—but regulatory headwinds still threaten to reshape this burgeoning ...

Accenture Song and TBWA walked home with multiple metals at the 2024 Campaign Asia-Pacific Agency of the Year awards for ...

Japan/Korea Agency Head of the Year Winner Chris Iki TBWA\HAKUHODO Japan Japan/Korea Agency Head of the Year Commendation Kijung Kelly Kwon Hoffman Agency Korea South Korea Japan/Korea Creative Leader ...

Weber Shandwick's sustainability lead for APAC, Marta Bigio, laments the deprioritisation of sustainability amidst competing ...