PepsiCo’s deal to buy Poppi will help it address rapid growth in the health and wellness soda market, including a new brand ...

Three of our top 5 picks were purpose-driven, focused on health, gun violence and inclusion. But the top two were big branded ...

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll ...

At Ad Age, we use AI-assisted versioning to create additional versions of our original reporting. Our AI highlights key ...

A growing number of brands are turning to Substack, the subscription-based newsletter service, as a way to meet consumers in ...

Adobe is rolling out agentic AI tools—essentially AI assistants—for marketers, which could help brands such as Marriott make ...

Bumble has launched an agency review for a global creative campaign, Ad Age has learned. Agencies in the pitch include ...

The dirty soda phenomenon is bubbling out of Utah and into the straws of the nation’s biggest brands, including soda giants ...

Clients and agencies are shortchanging themselves on screen. Dan Eisenberg is chief marketing officer at Blue Chip, an ...

State Farm teams up with Kai Cenat, Pepsi and JetBlue tap into comedian Sabrina Brier’s TikTok skit series—and more.

The Data-Driven Marketing Playbook is an event that provides brand and agency leaders with cutting-edge insights into ...

Shareholders of both Omnicom Group and Interpublic Group of Cos. approved the plan for Omnicom to acquire IPG at special ...