In its next phase, Samsung is positioning the Galaxy S25 as an “AI companion” capable of pulling more requests out of conversations, learning people’s routines, anticipating people's needs and performing more technological tricks, such as being able to remove unwanted sounds from videos or identifying the name of a song upon request.

Samsung’s first Unpacked event of 2025 delivered the Galaxy S25 series — as expected. Although the phones don’t have dramatically upgraded specs, the company stuffed — you guessed it! — more AI into the devices.

All the major updates at Samsung Galaxy Unpacked 2025, including first looks at the Galaxy S25 series and the latest in AI and wearables.