Brands pay millions for their spots to air live during the Super Bowl with many now touting their ads even before the Big Game.

The Super Bowl is the ultimate clash of sport, advertising, and music. According to research by music and entertainment data ...

Nike had almost 188,000 engagement actions after it aired its star-studded ad featuring prominent female athletes.

U.K.-based ad agency DAIVID said Pfizer had a strong, positive message with its ad and scored high with intense positive emotions. The commercial was also a top performer with spikes in positive ...

Momma Said Knock You Out's impact is fueling a different kind of battle—one that is deeply personal for LL and his family ...

With Super Bowl 59 in the books, we wait for the unforgettable one-of-a-kind creativity of the commercials that aired during ...

Super Bowl commercials from Pfizer, Doritos and Budweiser were chosen in iSpot consumer surveys for their likeability.

Before and during Super Bowl 2025, brands battled for attention. Find out which ads stood out across different rankings.

Viewers really loved the Lay's commercial featuring a young St. Johns County farmer, voting it second-favorite among Super ...

Budweiser starring a young Clydesdale in "First Delivery" was rated as the best Super Bowl 2025 commercial – the first time ...