Nike, Kim Kardashian

Nike is betting Kim Kardashian can be its next Michael Jordan
Nike is joining up on a new brand with Kim Kardashian in a bet her star power can have the same impact Michael Jordan did 40 years ago, but for women
Nike is in a slump. It’s hired Kim Kardashian to help
Nike is in a slump. Sales are down, its stock has lost more than a quarter of its value over the past year and its new CEO needs some help turning around the aging athletic company. Enter Kim Kardashian.
Nike Bets Big on Kim Kardashian
More than 40 years ago, Michael Jordan helped Nike become the name in basketball sneakers. Today it’s betting that Kim Kardashian can help it do the same for women’s activewear.
Kim Kardashian's SKIMS partners with Nike on new activewear brand NikeSKIMS
SKIMS and Nike joined forces to "disrupt the industry" and create top-notch, new activewear that works for athletes of all levels.
Nike partners with Kim Kardashian's Skims shapewear brand: 'We're incredibly excited'
The sportwear company Nike, which has faced lagging revenue and relevance, is teaming up with reality TV star Kim Kardashian's shapewear brand Skims.
Nike (NKE) Jumps after Launching NikeSKIMS with Kim Kardashian
Shares of Nike (NKE) are up in today’s trading after the apparel and footwear company launched a new women’s activewear brand called NikeSKIMS
Nike partners with Kim Kardashian's Skims for new women's athleisure brand
Nike will launch a new women's activewear brand in the U.S. this spring in partnership with Kim Kardashian-owned shapewear label Skims, as CEO Elliott Hill works to broaden its offerings to better compete with upstart brands.
Kim Kardashian partners with Nike on new Skims brand
Nike is partnering with Skims and introducing a new female-focused brand together with the shapewear company co-founded by Kim Kardashian.
'We're incredibly excited': Kim Kardashian 'obsessed' over 'every single detail' of new NikeSKIMS brand
Kim Kardashian admits she has "obsessed" over "every single detail" of her new NikeSKIMS brand - which is bringing her shapewear company SKIMS together with sportswear giant Nike.
Nike partners with Kim Kardashian, hopes to replicate success of Jordan shoes
Nike has announced a partnership with Kim Kardashian's Skims, creating NikeSkims. It is a long-term deal, but the companies haven't revealed the details yet.
Nike is the Dow’s best performer today, after joining forces with Kim Kardashian. But celebrity collabs aren’t a guaranteed fix.
Celebrity brands are making for bigger competition to their legacy counterparts, and online influencers are shortening trend ...
Nike Sees Stock Bump After Kim Kardashian Skims Deal Announced
NikeSkims is the latest joint venture between Skims and Nike brands. The goal is to reach more women in Nike's audience.
Nike Shares Rise on Partnership With Kardashian's Skims
Shares of Nike rose after unveiling a partnership with Skims for a new brand called NikeSKIMS, aimed at female athletes. The stock was up 4.5% to $76.30, on pace for its largest percentage increase ...
Nike Warned Adidas about Kanye West
Kim Kardashian is partnering with Nike, a brand that once warned Adidas about her ex-husband and his status as a "difficult" ...
Kim Kardashian signs mega deal with ailing sportswear giant leading to surge in firm’s share price
KIM Kardashian is ready to wring the changes for Nike thanks to a new deal with the ailing sportswear giant. The reality star ...
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You've Been Warned: Buying Nike Products On Amazon Could Cost You
While shopping for Nike products on Amazon might seem like the easiest way to find your new favorite shoes, you might want to ...
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Kim Kardashian Threw Cowgirl-Themed Birthday Party for Chicago
Kim Kardashian pulled out all the stops for her youngest daughter, Chicago West, in time for her seventh birthday. On Tuesday ...
Nike and Skims’ Joint Label Announcement Earns $6.1 Million in Media Exposure, Kim Kardashian’s Post Boosts Collaboration by $1 Million
Tuesday’s announcement of the new brand created in partnership by sports giant Nike and lifestyle company Skims generated ...